Pieksämäki is thriving. New projects are emerging, businesses are investing, and the sense of community is strong. There are many positive signs that highlight the town’s appeal and the progress happening on multiple fronts.
As the newly elected town council begins shaping a new municipal strategy and vitality program following the April elections, this is also the perfect time to review and refine Pieksämäki’s brand.
What message do we want to convey about Pieksämäki, and to whom? A city/town/area brand is more than just a logo or a slogan—it encapsulates the town’s identity and tells the story we want others to hear. It’s more than a billboard by the highway or a logo on a promotional chocolate at a trade fair. A strong brand should be seen as a tool for driving vitality and working toward shared goals. It’s crucial that Pieksämäki’s brand reflects its strengths and unique attractions.
How can Pieksämäki stand out positively among all the other municipalities? Almost every town in Finland offers clean nature and beautiful landscapes—even the concrete-heavy town of Kouvola. That’s why Pieksämäki must find its own distinctive angle—something that sets it apart and resonates with the right target audiences. Could Pieksämäki establish itself as a hub for entrepreneurship and innovation? A place known for its smooth zoning processes and business-friendly environment? A vibrant cultural and events destination? Or a family-friendly town where daily life runs seamlessly?
Modernizing the brand doesn’t mean discarding everything old — it’s about sharpening our goals and clarifying our message. What can we do differently to make Pieksämäki stand out even more? How can we reach the people and businesses that might see Pieksämäki as their future home or investment opportunity?
A town or a city cannot build its brand alone — it emerges through collaboration with residents, businesses, and communities. Now is the time to have this conversation and define what makes Pieksämäki special — and, most importantly, how we can share that story with the world more effectively. When the vision is clear, the message is strong and compelling. If there was ever a time for Pieksämäki to shine, it is now.