When Everyone Can Do Anything, Nothing Means Anything Anymore

Finnish president Urho Kaleva Kekkonen in a pink puffer suit, on a fishing trip in a national park with Soviet leader Leonid Brezhnev. A genuine photo like that would be pure gold: absurd, contradictory, and with far too much contrast to be real. The kind of image that sticks in your head and makes you wonder what on earth was going on. But if it’s AI-generated? Meh. Just one among millions churned out from the same cookie cutter.

AI has turned content into instant noodles—fast, cheap, and almost flavorless. Click-click-click, and now the president Trump is skateboarding, the pope is grilling sausages, or Martians are hanging out in a Finnish smoke sauna. The gag is always the same—someone familiar in an odd setting, with only the characters swapped out. Original insight? Nowhere to be found. Sense of timing? Forget it. That’s because AI doesn’t invent; it just rewraps what its language model training data has already seen.

Here’s the King of Sweden and President Kekkonen wandering the forests of Janakkala in the 1970s. The photo is funny (and the guys have serious swag) because both the moment and the image are real. Sadly, I couldn’t track down the photographer’s name, but the copyright belongs to whoever owns it.

Now that any random Average Joe can, at the push of a button, make anything at all, all of it eventually becomes worthless. Just like fast fashion makes the latest trend feel worn-out before you even get to the store, AI makes every picture and joke feel stale before it even hits the halfway point of your newsfeed.

That’s exactly why real insights and new ideas are becoming priceless. For now, machines can imitate but not think, so the human ability to read a situation, connect unrelated dots, and produce something genuinely surprising becomes a luxury item. It’s like a hand-carved, fully assembled chair in a world of flat-pack IKEA kits—slower, more expensive, but a hundred times more meaningful and valued.

If you’re a creative designer or content maker, it ultimately doesn’t matter whether you use AI as a tool or not—so long as the idea is original, born from your own experience, vision, and skills. When your work carries your human touch—that imperfection only real life can give—it can be both meaningful and compelling.

In the age of AI-generated everything, a lazily generated image dump in your social feed is about as interesting as yesterday’s weather. If you want to make someone stop scrolling, you need something the machine still doesn’t have: timing, humor, human edge. In short—an actual thought.

And if you don’t, you might as well get used to the idea that the algorithm will toss you and your AI content into the same digital trash bin as last week’s meme trends—and no one will even notice, because you’ll just be one more AI clone in a crowd of millions.