Kustom Is Spelled with a K

Kustom Kulture is a term that sounds as if it has always existed. In reality, it is a relatively recent label for a cultural phenomenon that was born long before anyone knew how to give it a common name. This is not about a single hobby, nor even about one subculture, but about a broader … Read more

When the Car Is No Longer a Symbol of Freedom – What Happens to Car Culture?

Traditional car culture and hands-on automotive enthusiasm are going through a period of transition. The average age of car enthusiasts keeps rising, hair in garage crews is turning gray, the ranks are thinning, and conversations more often begin with the words, “Do you remember back when…” Younger enthusiasts still find their way in, but in … Read more

Less Is More — The Art of Better Events

I’ve been producing events since the early 1990s—in many different roles and across a wide range of productions. One of the most important has been the family-friendly classic and hobby car event Big Wheels – The Summer Meet in Pieksämäki, which has been part of my life since 2002. Over the years, Big Wheels has … Read more

The Internet Stole Clubs’ Secret Superpowers – Community and Connections

Local clubs and associations once thrived on skills, contacts, and the exchange of information. Today, the same knowledge and networks are available online in seconds. Hobbyists haven’t disappeared—but they no longer need to join a club. Just a few decades ago, the idea of “community” was straightforward: it was your village, your neighborhood, or your … Read more

Would the Internal Combustion Engine Have Deserved a Second Chance?

In recent years, electric vehicles have gained an increasingly strong foothold, with massive investments fueling their development. But what if the same level of investment had been directed toward making the traditional internal combustion engines more sustainable? Could traditional engine technology still have a future—one that is greener and more viable? The biggest challenge facing … Read more

Leonid, the Car Guy next door

A while back, Finnish Mobilisti – a traditional classic car magazine – sparked some discussion when it devoted an entire cover to Leonid Brezhnev, the bushy-browed statesman who led the Communist Party of the Soviet Union from 1966 to 1982. While younger car enthusiasts might not be able to tell Uncle Leonid apart from magazine’s … Read more